Shae Lynn Watt

ABOUT THE COLLABORATION
More than ten years of design work with Shae Lynn Watt and her husband, Kevin, across a ranch, publishing projects, and community organizations.

MY ROLE
Brand identity, illustration, label layout, digital book covers, and storyboard artwork.

SELECTED PROJECTS
North Star Stories · Early Bird Ranch · POST · Shae Lynn Whitney book covers

Four projects, distinct identities

North Star Stories

Illustrated identities for youth support stories. A child, a tree, and a compass connect the mark to storytelling and direction; boy and girl variations share the same visual language. The sketch studies above show the illustration developing into the finished logo.

Early Bird Ranch

A ranch identity and poultry label for the family’s Pescadero business. The label brings the logo together with product information and safe-handling instructions, showing how brand artwork works within a practical printed layout.

POST

Logo work and storyboard illustration for a Bay Area nonprofit. These examples span a compact identity and sequential images used to plan a commercial.