Alecia Hull

ABOUT THE PROJECT
A flexible realtor identity for Alecia Hull in Sacramento, California, designed for both her individual brand and her partnership with Arlen Hardenstein.

MY ROLE
Logo design, symbol development, and preparation of coordinated brand files.

PROJECT SCOPE
One-color logo · Individual and partner versions · Standalone symbols · Files for print and digital use

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One identity, several ways to use it

Elevated, with a clear connection to real estate
The concept studies explore monograms, script lettering, houses, and keys. The finished direction pairs expressive initials with a house-and-key motif, balancing a personal signature with recognizable real estate imagery.

Built for individual and partnership use
The name arrangement changes to include Alecia alone or both partners, while the core graphic stays consistent. Enclosed and standalone versions give the identity flexibility across different spaces and formats.

A practical one-color system
The design works in a single color, and the separated graphic elements extend the identity beyond the full logo. The finished variations below show how the pieces work together.

  • Enclosed logo

  • Partner Logo

  • Standalone element

  • Main graphic